You can use an effective tool known as UTM to track your website traffic sources. It is a vital feature for any link-building campaign because it helps you identify which sources drive traffic to your site.
What is UTM?
UTM stands for Urchin Tracking Module. UTM tracking codes are typically appended at the end of a URL, after any query string parameters, and before the '#' symbol.
You can improve your total ROI on your paid social media, organic social media, emails, search, and display advertisements by using UTM codes to obtain visibility into the best channels for your audiences and make changes as you go. You'll see exactly how many leads, referral traffic, and conversions there were.
Benefits of UTM Parameters
Here are some of the most efficient uses of UTMs which allow businesses to:
● Track how many visitors come from specific sources to measure the effectiveness of marketing campaigns.
● See where a visitor is coming from, what they clicked on the link, and how much time they spent on your site.
● Follow the results of specific marketing campaigns.
● Compare how effectively your social media outlets promote your content to when your followers do the same.
● Analyze the success of referral traffic through guest posting.
● Follow a single piece of content across many marketing platforms.
● Observe where your blog post's internal links are most frequently clicked.
Since UTM parameters let you track the sources, landing pages, and conversion rates for each, they are a crucial component of link-building initiatives. You may then determine which marketing strategies are most effective for your website. You can evaluate the accomplishment of your link-building effort when you use UTMs. By doing so, you can carry out these essential efforts while saving time and money.
Although UTMs are an excellent tool to track sources and landing pages, they are useless if you don't have the time or resources to manage campaigns. As a solution, you can contact an SEO agency like SEO Company OC. We will take care of the rest while you concentrate on managing your business. We will find the best way to help you and bring personalized SEO services according to your needs and budget. Our staff is always available to help you solve all your concerns. Contact us for more information!