How Speed Affects your Website

No matter how great your current advertising campaign is, if you cannot prove the businesses’ return of investment, is it really a good campaign? There are many factors that come into effect during a marketing campaign that can alter the outcome of the overall campaign. When it comes to keeping your website up to speed, odds are, you aren’t the only business owner who may not realize the sites loading speed is a crucial factor for retaining customers.

A slow website can hurt your leads and overall sales. Having a website that loads in over 5 seconds can cause customers to give up and move onto another site leaving your click-through rate low and your lead generation even lower. 1-10 seconds load time increase the bounce rate probability by 123% and same Google study shows that 53% of the web surfers leave pages that take longer than 3 seconds to load. According to that Google study, the average website will entirely load in 22 seconds.

Believe it or not, 79% of online shopper’s states that any delays or dissatisfaction during checkout are less likely to buy from that same site again, and 44% will share the negative experience with friends online; deterring more business away from your website. Every second in delays results in an 11% loss of page views and a 1 second delay can result in a 7% reduction in conversion. Overall if your website essentially brings in $100,000 a day, those 1 second improvements in a specific page can bring an influx of $7,000 a day. For an example, Amazon’s page load slowdown of only 1 second could cost the company over $1.6 billion in sales every year. By improving the smallest tweaks to your website, it can be significant and change the overall load speed in a positive or negative impact. 

According to BMW, who recently rebuilt their entire website targeting speed over looks, “The new mobile site loads 3X faster. The proportion of people clicking from BMW.com to a BMW sales site soared from 8% to 30%. The number of our mobile users has risen by 27%. And SEO now generates 49% more site visits than the old site.”

When SEO Company OC builds a new website we ensure that our websites are loading in less than 1.5 seconds; whereas the average website loads within 5-22 seconds or more. We ensure all of your content including images and photos will be correctly optimized within the back-end of your website to load as quickly as possible. Improving your websites overall speed may sound like a simple task, but may often result in completely rebuilding the entire website from scratch. SEO Company OC will be able to get you to the first page of Google by keeping your customer retention rate as well as keeping those customers coming back. Ensuring your website loads within 1.5 seconds will be extremely helpful when it comes to beating your competitor. Search Engine Optimization (SEO) makes your website more visible to the people who are trying to find you organically. If your website is slow, it could be hurting your company’s visibility, sales and lead generations allowing competitors to overrun your ad campaigns. Because over 74% of users will leave a website if it doesn’t load within 5 seconds on their smart phones, and over 51% will abandon their purchases if the checkout process is slow as well. Because of these variables over $18 billion per year is lost of abandoned shopping cart is lost for online retailers.

SEO Company OC will ensure your shopping carts, content and overall website will be entirely optimized for load time within 1.5 seconds bringing you to the top of search results for your business. Call now for a free consultation to see how we will be able to improve your business with one simple call. Mobile site speed is critical to success, no matter what kind of business you’re in.