3 Ideas for Video Marketing Strategies in 2019How can businesses adapt to these new strategies and still profit from the new technologies and consumer behaviors? Here are 3 ideas to help improve your video awareness for 2019.
- Be sure you’re targeting the correct audience
- Educating your Audience
Did you know that 65% of your audiences are visual learners? When tested, videos that have educational material inside them are viewed for longer durations vs. videos that are solely promotional. When making your next video, adding educational material will drastically increase your chances of your maintaining an audience for longer periods of time. For an example, you could teach your viewers how to use your product or service and provide useful tips on how to make the most of it while still bringing awareness to your products and your business.3. Creating a Vlog More and more people are watching vlogs because it illustrates a way to connect with individuals and, in a way, live vicariously though them in their everyday lives. It’s easy for viewers to connect with because of the authenticity engagement they show. Vloggers are able to build a community of like-minded people around them with a similar mindset and characteristics from the content they create. Collaborating with other vloggers is a wonderful way to broaden your reach and immediately stick out to a completely different audience to learn about you and your videos. Building a brand around your vlogs is vital for your success. It gives your vlogs more authority, personality and allows you to grow your viewership tremendously.