When you find yourself struggling to garner attention and traction from the search engine results, it might be due to some of these common content marketing mistakes. Content marketing goes beyond writing about what you do or what you provide.
You need to understand why your audience is looking into your product or services. If you have no clue, then you won’t be able to pinpoint where you need to focus on. It is knowing what the people are searching for and looking for that is important. These keywords are essential when it comes to SEO and search rankings. You need to figure out what your audience is searching for and how they will find you. There are different ways you can do this. You can use a broad term to reach as many people at once or if you have a niche market, you can use specific words that pertain to your product or service.
Now after you’ve done the keyword research and made a blog, you can’t just let it sit there and forget about it. Updating and promoting your posts will in turn promote your business and help your consumer engagement. This helps it rank higher and create more shareable content. If the audience feels like you’ve provided something valuable to them then they will continue to engage in your content. While you offer them something, ask for something else in return. You don’t need anything monetary, but ask your customers to share your posts and provide feedback. The most important thing is to include a call to action such as a contact us or call us to let them know that you want them to.
Checking your SEO content and checking for content marketing mistakes is a lot of work and that’s what we’re here for. At SEO Company OC, we help local businesses with digital marketing and prevent them from being a victim to common marketing mistakes. To learn more contact us about how we can improve your traffic and build your business.