Consumers around the world use online reviews to make purchase decisions and drive sales. Having good reviews will help you gain your customers’ trust and increase sales. More than half of consumers will only trust a business with at least four positive reviews online. Failing to prioritize them could alienate half of your customer base. SEO Company OC has created this blog to let you know some of the ways we have for you to take advantage of these reviews to improve your business. Keep reading to discover the impact a good rating has on purchasing behavior.
Positive Reviews Lead to Trust
A high-ranking review inspires confidence, trust, and purchase decision, while negative ones discourage potential customers. That is why clients are more likely to trust businesses with positive reviews. Six out of ten people will continue to research a product with a perfect review.
They can also increase the likelihood of a website visitor clicking on your ad and following you on social media. In addition to improving online sales, positive reviews are an essential factor in a business's overall growth. Studies have found that a one-star increase in Yelp ratings was associated with a five to nine-percent increase in revenue.
Influence on Purchase Behavior
The impact of online product reviews on consumers' purchase behavior has been examined before. With the help of eye-tracking data, we have developed a conceptual model of purchase intention and online product review content. We also conducted an ROI analysis of the time consumers spent fixating on a review, thereby identifying a relationship between visual browsing behavior and purchase intention.
Impact on Sales Performance
The impact of these reviews on sales performance varies across consumers and products. Its quality, including the helpful information it contains, is an important factor in predicting sales. Although there is little empirical evidence on the impact of online reviews on sales performance, they may be a useful resource for understanding how consumer attitudes are affected by e-commerce sales.
Consequently, online reviews have become integral to the modern consumer's purchasing decision. They provide a personal perspective, and they also help businesses by providing insights into how to improve their products or services.
SEO Company OC helps businesses gain transparent and reliable online reviews by providing our customers with the best SEO services and professionalism to establish them and gain their customers' loyalty. We will catch your client’s attention, filter their reviews, and turn your website visitors into customers. We are fully committed to your success and only want the best for you. Contact us today!