When you visit a website and think “I could write better than this!” That means you understand what affects bad writing can do on a potential customer. For good content writing, you must know how to write effectively and also be SEO friendly to generate the leads and attract the readers you want. A page with good content and optimized will rank higher on the results page and will greatly increase traction to your website or page. You need to understand what your customers are looking for and what you want to express to them. Here are some tips on how you can do so:
- Have a clear vision of the purpose and what makes what you are offering to stand out against competitors. Make sure you are giving your customer specifically what they want. Try not to add other products or information that does not pertain to that specific vision.
- Be relatable and create an engaging piece of content. You want to have a human connection over the screen making the customer more likely to interact and relate to your content. Keep it simple helps the readers understand so leave overly complex and confusing words behind. They will click off if the writing seems too complicated and hard to understand.
- Use your keywords. When using keywords, you are optimizing your content for SEO purposes. There is no point in writing something that won’t be read because it is on page 15 in the search results. Make sure your keywords are cohesive with the writing otherwise it might look obvious. Always have a call to action. This entices customers to do what you want them to do.
In this day and age, content writing takes up a huge part in SEO marketing. Good content writing can make a big difference when it comes to attracting attention and generating leads. Contact SEO Company OC and we can help you with writing and optimizing your website if you struggle with creating effective content.