Even though it might seem like it's not as essential, consistency is key for local SEO. Inaccurate information like NAP can result in a lower ranking in the search engine page results and difficulty with customers finding your business.
What Does NAP Mean?
NAP is your online identity made of three things: Name, Address, and Phone Number. It can be found on the contact page of your website and your social media profiles. If these are not consistent, then you are risking losing customers searching for businesses in their area and a way to contact you.
This information is essential for local SEO because Google and other search engines crawl NAP and store it in their database. Plus, it is part of the decision-making process when they rank your website. The value of a well-written, optimized, and consistent NAP can’t be overstated because it can help to get more web traffic from organic search engine results, which will lead to higher conversion rates.
Optimize NAP's Potential
Your business has to be found online to be successful. Ensuring your firm has a consistent NAP across all its online domains is one method to achieve it.
NAP information should be updated when there are changes in the business. This includes address and phone numbers, company names, and logo updates. All this information will allow your business to continue showing up in search engines and major indexes such as Yelp and the BBB, so customers can find you easily when they are looking for products or services in your area.
Always use your company's official name. Your physical address should also be the same across all online platforms. And what is most important, remember to include the NAP in the text, not a photo, on each page. If your programmer doesn't include it in the code, Google won't be able to access it.
If you want to be found on the web but don't have the time or resources to keep your NAPs up to date, we can help! SEO Company OC will make sure your company's information is accurate and consistent from one site to another, so you can focus your time and attention on what's most important—your business. SEO Company OC has your company's needs covered when it comes to SEO services, content writing, social media, and more. Contact us today!