We created a responsive landing page for the Orthodontic Center in Orange County, focusing solely on the needs of the client. We added state-ofthe-art tracking which included real-time monitoring with the analyzing of demographics. This way, we were able to see within hours whether or not our landing page was working and generating leads. Once the niche group was identified, we optimized the design of the landing page. This landing page also adapted to mobile devices and tablets, as well as desktops, without compromising design and speed. Lastly, each version was customized to show only the winners of the A/B tests that were created along the way.