How Video Marketing Evolved in 2018 and What That Means for 2019
Video marketing in 2018 targeted more action-oriented content. Individuals aren’t always looking for a passive viewing experience, and many viewers are looking for content that’s interactive with the viewers. Platforms have also evolved in response to the shift in the new marketing strategy. YouTube’s product manager, Nicky Rettke explained, “Historically, video advertising hasn’t been actionable, … Read more
