Social Media Marketing 101: YouTube Advertising Formats

You’ve ventured out into various forms of ads, whether print or digital, but have yet to discover the possible marketing world of YouTube. If you’re familiar with Google Adwords or Facebook ads then you understand the importance of trial and error. Sadly enough, not many marketers take the opportunity to advertise on Youtube due to … Read more

Social Media Marketing 101: Understanding Facebook Ad Campaigns

The tapestry of social media marketing continues to overlap one another as marketers seek to optimize their business in varying platforms. Amongst them all, Facebook steps ahead of the pack with its 1.47 billion daily active users in search of upcoming trends and products. The competitive advantage of expanding one’s brand by successful ad campaigns … Read more